Scaling Brand Protection: IP Shark's AWS Success with Polymath Services
Discover how IP Shark, a leader in brand protection, transformed its online anti-counterfeiting solution with Polymath Services. Through AWS optimization, serverless architecture, and managed cloud support, IP Shark achieved scalable, cost-effective operations, enabling them to focus on growth and customer satisfaction.
IP Shark
IP Shark is a leader in brand protection, specializing in combating online counterfeiting and managing unauthorized resellers. Their mission is to empower brands by safeguarding their intellectual property through a comprehensive suite of services, including:
- Investigation: Automated crawlers scan online marketplaces, social media, and websites for intellectual property infringements.
- Enforcement: Rapid infringement takedowns to reduce illicit online sales within days.
- Protection: Advanced monitoring and data analytics to detect repeat offenders, ensuring continuous brand security.
With these capabilities, IP Shark supports brands, attorneys, and resellers in defending their market presence, managing Minimum Advertised Price (MAP) compliance, and maintaining brand integrity across digital channels.
In response to rapid growth, IP Shark moved their brand protection solution to AWS, seeking a quick and efficient way to scale operations and meet increasing client demands. With cloud infrastructure, they aimed to enhance their platform’s capacity to handle larger volumes of monitoring, enforcement, and reporting, while maintaining the agility needed to stay ahead in the fight against online counterfeiting.
The Challenge
Despite migrating to AWS to support their growth, IP Shark’s initial cloud deployment didn’t deliver the scalability or performance they expected. Adding cloud resources alone couldn’t resolve the bottlenecks, leaving the system struggling with responsiveness and escalating operational costs. Lacking in-house cloud expertise, IP Shark found it challenging to identify the underlying issues hindering performance. Recognizing the need for specialized guidance, they partnered with Polymath Services to analyze, optimize, and modernize their AWS environment for true scalability.
Polymath Services’ Solution
Polymath’s team engaged in a comprehensive assessment of IP Shark’s existing infrastructure and application architecture, quickly identifying key areas for improvement:
We pinpointed inefficiencies in the data layer that were preventing the solution from scaling. By restructuring the data model and optimizing database performance, we created a foundation for smoother, more efficient operations.
To enable flexible, cost-effective scaling, we redesigned parts of IP Shark’s application architecture into AWS Lambda-based microservices. This serverless approach allowed IP Shark to handle variable loads more efficiently while keeping costs manageable.
We transformed IP Shark’s release process by setting up a fully automated DevOps pipeline. This included Continuous Integration and Continuous Deployment (CI/CD) with automated regression testing, streamlining deployments and enhancing system stability.
Results
The new solution, built on AWS and optimized by Polymath Services, enabled IP Shark to achieve the following:
Scalability: With a robust serverless architecture, IP Shark can now seamlessly scale operations to match demand without significant cost increases.
Cost Efficiency: The shift to AWS Lambda and optimized data management resulted in a considerable reduction in cloud expenses, empowering IP Shark to allocate resources more strategically.
Operational Agility with DevOps Automation: The automated CI/CD pipeline, combined with integrated regression testing, accelerated release cycles and minimized downtime, ensuring IP Shark’s team could focus on growth and customer service.
Ongoing Support and Managed Services
Satisfied with the success of the initial engagement, IP Shark entrusted Polymath with full cloud management responsibilities. Today, Polymath monitors IP Shark’s AWS infrastructure, proactively scanning logs for potential issues, and responding swiftly when needed. Monthly reports provide IP Shark with clear insights into system health and performance, allowing their team to stay focused on core business objectives rather than cloud management.